New Policy By SPH: Bereaved To Pay Extra For Digital Obituaries

New Policy By SPH: Bereaved To Pay Extra For Digital ObituariesNew Policy By SPH: Bereaved To Pay Extra For Digital Obituaries

The new policy put in place by SPH makes it mandatory for the bereaved to pay extra for digital obituaries when they order a print obituary.

When you are faced with the death of a close family member, the last thing you even want to think about is money. But unfortunately, the business of deaths is a lucrative one and businesses stop at nothing to make more money. Paying for obituaries is just one of the many things the bereaved have to pay for. 

The earliest form of obituaries can be traced back to early Rome, when a daily newsletter, called the Acta Diurna, was distributed to the public. It contained all sorts of happenings of the day, including prominent death announcements.

Till today, obituaries are still practiced. And much like everything else in the world, technology has taken over and today, we have digital obituaries.

Digital obituaries

digital obituaries

Source: Mothership.sg

According to a Mothership.sg article, one of their readers who only wishes to be know as Jean, was in the process of booking a print obituary for her grandma who recently passed away.

She ordered for the obituary to be published in The Straits Times. She had made the booking via S.Jordan Advertising Pte Ltd, an independent agency accredited by Singapore Press Holdings (SPH).

It is understood that S.Jordan Advertising runs Obituaries.sg, an online obituary platform. She had only wanted to put in a print ad, but it turns out, digital obituaries are mandatory for those who wish to have an obit printed in The Straits Times. 

Cost of digital obituaries 

digital obituaries

Source: Obituaries.sg

Printing the obituary would have already set Jean back S$3,680.59. But on her bill, there was an additional S$107. 

When asked, the appointed sales representative informed her family that it was mandatory to purchase the online obituary package.

It is under a new policy by SPH, which states that any purchase of a print obituary in the Straits Times, must be accompanied by a compulsory purchase of a digital obituary.

With effect from 1 August 2018, SPH has introduced a bundled digital obituary ($107 inclusive of GST) which is compulsory with any death announcement advertisement in the Straits Times.

S.Jordan Advertising also clarified that they are an accredited agency and not part of SPH. They manage their own online obituary portal at www.obituaries.sg. 

Value add in digital obituaries

digital obituaries

Source: Obituaries.sg

However, a digital obituary isn’t just an online version of the print obituary. It also allows viewers to share condolences on the page, add funeral dates to their calendars, and to share the obituary on social media.

Obituaries.sg also provides an embedded Google map widget that provides the locations for the wake or funeral (if applicable).

Cost of print obituaries in Singapore

digital obituaries

Source: Obituaries.sg

digital obituaries

Source: Obituaries.sg

 

Would you ever pay for digital obituaries? Let us know your thoughts in the comments.

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Written by

Sarah Voon