Pinoys Can Start Making Money Off Livestreaming With This App -- Here's How
Show your creativity and earn money for it!
Have you ever thought of making money by just being you? The Kumu app aims to give you the chance to earn big bucks through creating content on its innovative livestream community app. And it all starts in the Philippines.
The Philippines is developing its tech scene rapidly, with new startups like Edukasyon, coins.ph, and Thinking Machines. Kumu adds itself to this impressive lineup which to further enhance the Philippines as the new tech hub of Southeast Asia.
Launched in June 2018, Kumu is a livestream community app, apparently the first of its kind in the world. It’s a downloadable app where content creators can livestream their shows and content, while audiences can tune in at any time at the push of a button.
Founded by Filipinos Ros and Rexy Dorado, Andrew Pineda, Clare Ros and Angelo Mendez, Kumu is a play on the Tagalog word for “How are you”? (kumusta). The founders aim to create an in-app digital economy with Filipino creativity and collaboration at its heart.
Ros says that the ease of use means anyone can show off their creative flair and talent and earn money from it.
“Our user-generated livestream network allows any user to be a content creator. Basically, turn on the camera, be yourself and make money.”
However, the difference between Kumu from the other commonly used social media streams like Instagram and Facebook is the authenticity factor in the livestream.
“The secret is in the livestream connection with your audience. With Instagram you have to pretend your life is perfect. With YouTube you have to produce and edit and spend countless hours trying to get enough subscribers to earn a small check. With Kumu, you can’t fake a livestream. It’s more authentic and real”.
Streamers look forward to making money from donations and tipping from their audience through digital tokens.
And you don’t need that many followers to rake in the profits.
“With only 5,000 to 10,000 loyal followers, you can earn income in real time through livestream virtual gifts”.
“Tipping livestreamers is a brand new business here in the Philippines. In China, this business launched three years ago and is already on track to being bigger than the entire Chinese box office (film) industry”.
Ros believes that the app will be successful due to the widespread use of social media.
“The Philippines is the social media capital of the world. Older media companies here haven’t engaged millennials the way that Facebook and Game of Thrones have. A lot of the content is mostly Tagalog leaning and Metro Manila focused. Our most engaged users come from overseas Filipinos and Filipinos in big cities outside of Metro Manila like Cebu, Davao, Bacolod and Baguio.”
The Kumu app hosts interactive “shows” such as Quiz Mo Ko, the Brain Game and Pinoys Doing Stuff LIVE. These streams are popular amongst Filipino millennials, where over 80% constitute the 20,000 users across 55 countries.
The stats show that the growth is at 100% and consistently breaking records. Kumu hopes to achieve 100,000 users by the end of 2018 and 1 million daily users by the end of 2019.
Ros was born in California and studied at the University of California. He met the other founders through humanitarian and community service projects in the Philippines. After being challenged by the former Philippine Ambassador Jose Cuisia to use his tech knowledge, Ros quickly made some calls and gathered his team. The funding was raised quickly through friends and family.
Many successful entrepreneurs also backed their projects, such as Scott Harley, Tony Wang, and Filipino tech pioneers such as Diosdado Banatao and Summit Media President Lisa Gokongwei-Cheng
Kumu app’s headquarters are found at the AIM-Dado Banatao Incubator at the Asian Institute of Management in Makati and employ a team of 20. Kumu now counts a full staff of about 20.
A $1 million seed is currently being finalised with several Southeast Asian firms.
“We see ourselves enhancing entertainment, education and communities through our technology”.
Do you think the Kumu app will be successful or is it just another passing phase? Share with anyone who currently uses Kumu to see what they think!
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